SmartMAILCHIMP and SmartDOTDIGITAL: Consent Explained
Raiser's Edge NXT has introduced a new way of managing consent, which affects how you view records when using our email marketing system (EMS) (SmartMAILCHIMP, SmartDOTDIGITAL etc.).
Channels and Categories
A new concept of channel consent has been introduced
A channel refers to the overall type of communication (e.g., Email).
A category is a subtype within the channel (e.g. Email > All communications).
Why You Might See Two Consent Records
When SmartMAILCHIMP records a subscription from your EMS, Raiser's Edge NXT may need to add both a channel and a category consent record.
For example:
If someone opts in via your EMS, we will add an Email > All communications opt-in.
Different: If NXT doesn’t already have an opt-in channel consent for Email, it will automatically create one.
As a result, you may see two consent records in Raiser's Edge NXT:
One for the channel (Email).
One for the category (Email > All communications).
This is expected behaviour due to the way the new Raiser's Edge NXT consent tile works. It is not a bug. You can see an example consent record below int he screenshot.
Opt-Outs
Unsubscribes are still handled as they always were, as single consents. When someone unsubscribes in Mailchimp, SmartMAILCHIMP records this as an Email opt-out in Raiser's Edge NXT, and all unsubscribe flows continue to function as previously.
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