SmartMAILCHIMP seamlessly integrates your Raiser's Edge NXT data with Mailchimp, streamlining your email marketing efforts.
Accurate and complete contact data is the foundation of effective email marketing.
What is Name Data Enrichment?
SmartMAILCHIMP automatically adds first and last names to new Mailchimp subscribers where that information is missing.
How does it work?
SmartMAILCHIMP now automatically appends first and last names to new Mailchimp subscribers based on their email addresses. Using our proprietary proprietary system, the system uses an algorithm to match email addresses to corresponding name data.
Examples:
Suppose a new subscriber signs up via a Mailchimp form that only asks for their email address. In that case, SmartMAILCHIMP will automatically retrieve their name based on the email address that has been submitted.
Some examples:
ben.white1245@gmail.com => First name: Ben, Last name: White
stransky.joe@hotmail.com => First name: Joe, Last name: Stransky
Nikki123454@yahoo.co.uk => First name: Nikki, Last name: (Unknown)
Mailchimp Contacts can create new Constituents in Raiser’s Edge: With this update, more of your Mailchimp subscribers can be automatically added to your Raiser's Edge database. Since a name is required to create a new constituent in Raiser's Edge, the Name Data Enrichment feature ensures this is possible for more subscribers. This means your valuable supporter data stays better aligned and up-to-date across both platforms, improving the accuracy and effectiveness of your data management.
Improved Email Personalization: Address subscribers by name for a more personal touch.
More Complete Mailchimp Profiles: Build richer, more complete subscriber profiles.
More Effective Campaigns: Boost the success of your email campaigns with higher engagement.
Data Source: Name data is generated based on the email address submitted during sign-up using an advanced algorithm.
Accuracy: The algorithm ensures a high level of accuracy and data integrity.
Configuration: This feature works automatically with no configuration required from the user.
We are constantly working to enhance SmartMAILCHIMP and provide you with the best possible integration experience.